Motion Graphic Design

Animation & Visual Storytelling

Teacher: Chris Gargiulo

Motion Graphic Design introduces motion graphic design to add the element of time to basic graphic design principles. Students learn the basics of 2D animation techniques, story structure, and filmmaking primarily for web-based applications.

Motion Graphic Design is a broad field that includes motion graphics for film, television, and the web. In its most basic form, it is graphic design with the addition of time and audio. Depending upon the medium, context, and style, the technologies for motion graphics production vary. As mediums converge and technologies evolve, the means may change, but the underlying principles of animation and motion graphics remain the same. In this class we will learn the basics of motion graphic design by creating animations for the web using primarily Adobe After Effects. During the first few weeks of the semester we will explore core animation principles such as squash and stretch, timing, and easing (slow in/out). Topics and assignments will range from kinetic typography, or type in motion, to commercial interstitials, promotions, and advertisements. Techniques will range from basic keyframe animation to advanced masking. During the second half of the semester, we will go through the full design process of planning, designing, and animating one large-scale motion graphics piece.

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